UserTesting
UserTesting is an SF-based SaaS company that allows businesses to test anything from an ad’s CTA to their website’s UX on a highly targeted audience, and get results within a couple of hours. To kick off 2020, they wanted to launch a global awareness campaign to showcase their updated product platform and make the case for why they matter to a new set of business decision-makers.
Project Snapshot
The brand got its start as a way to improve digital experiences and quickly gained a strong reputation among UX designers. But as their product capabilities grew, so did their value proposition. They’re not just a tool for designers to work out kinks, but a platform for businesses to gain valuable insight into the needs and expectations of the customers they serve.
Audience Insight
While it’s easier than ever to get data, finding fast, quality user insights still remains a struggle.
Brand Advantage
UserTesting gives businesses instant insight into their users so they can design from their perspective.
Strategy
Show UserTesting is more than a tool for gaining feedback from an experience, but a platform to gain real insight into their customers.
Execution & Results
We rallied the campaign around the line “Real Human Insight” and used the creative to highlight the product experience by pairing live video with copy that mimics conversations to hero the platform’s leading benefits. Our integrated campaign showed up in ads across paid and organic social channels, print, and out-of-home displays, as well as in thought leadership pieces published on the UserTesting Blog and Fast Company. Even amid a global pandemic, the campaign resulted in growth of more than 2.5 times in leads from the website alone.
