Danner
Danner has been crafting boots in Portland, Oregon for a long time — since 1932 to be exact. To celebrate 90 years in business, they wanted to launch a social campaign told their quality story and highlighted the craftsmanship that sets them apart.
Project Overview
From the materials they use and the way they build their boots to testing they conduct in the lab and field, Danner’s quality story is multi-dimensional.
I took a trip to their factory and interviewed key members of their staff to get to the heart of what they do different, and how those differences matter to the folks that wear them. Then working with designers and videographers, I put fingers to keyboard and cranked out social posts to share with their audience. Check them out below.