UserTesting
UserTesting started as a shortcut for product designers to test UX, but grew into something bigger: a platform for validating virtually any business decision. They needed a campaign to show their evolution and move them from an item in a designer’s toolkit to a product worth talking about in the C-suite.
- Positioning
- Campaign strategy
Agency: Liquid Agency
We rooted the brand campaign in the line Real Human Insight, using creative that paired video and copy that mimicked what real people say about experiences — not product designer speak. The campaign ran across paid and organic social, print, out-of-home, and thought leadership pieces published in Fast Company.
Even amid a global pandemic, the campaign drove a 2.5x+ growth in leads from the website alone.
