Osmo
Osmo is a toy company blending emerging tech and hands-on play to create the next wave of games for kids. I helped create two broadcast spots for their products that would rocket them to the top of the 2018 Holiday Season.
- Brand strategy
- Campaign strategy
Agency: Cinco Design
The toughest part about screens is that kids are facinated with them, but they aren’t made in a way to benefit kids. That’s the beauty of Osmo—it combines brings physical interaction to the digital world creating a style of play that’s as engaging as it is education. Both of our campaigns centered around showing the magic of Osmo and how it changes kids’ brains for the better.
Execution & Results
With the help of awesome actors, custom music, and the power of special effects, we showed the interactions where digital and physical worlds intertwined in larger than life ways that looked as magical as they felt. Our spots not only tested high in recall and ranked as a preferred toy for Christmas—they helped sell out their entire 2018 inventory.